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Do you ever create a beautiful wedding full of gorgeous flowers, and return to the studio, overwhelmed by the amount of trash bags that need to be taken out?
As I've continued to define what I want my company's brand to symbolize, I've become painfully conscious of just how wasteful our beautiful wedding industry can be, and it doesn't have to be; this is easier to change than you might think!
For me, it’s just as important that I reduce my company’s carbon footprint, as it is to create beautiful events for my clients. without a conscientious focus on sustainability, the future of flowers looks dim.
Here are my top 5 reasons why sustainability in floral design matters:
1. Sustainability reduces your company's pollution of our planet.
2. Reducing pollution contributes to reducing climate change.
3. Reusing materials for design mechanics and flower transportation reduces your company’s overall expenses, allowing you to invest that money elsewhere.
4. Without sustainability to save our planet, there will be no way to grow the beautiful flowers that sustain YOUR business!
5. If you still aren't convinced that this is important for global reasons, this is an issue that's important to today's generation of brides and grooms. Your clients will relate to this, even if you can’t!
While using local flowers and reducing plastic in your studio might be two goals you have as a wedding or retail florist, they may not intuitively feel related to you. The truth is that using local flowers for your arrangements can actually help you reduce the amount of plastic in your studio substantially! I recently […]
Sorry, but I already “know foam” and I’m terrified. Recently, I wrote a long overdue blog post about why Sweet Blossoms has been foam-free for years. Many other florists have come forward to make the same assertions. The Royal Horticultural Society, including events like the Chelsea Flower Show, has banned the use of floral foam. […]
These days, there are so many buzz words flying around the sustainability world. I find it difficult to sort through which ones mean what, and which ones are actually useful to me. Some of these words sound better than they are and many companies use them to make their products look better. This is called […]
This post has been a long time coming. Sweet Blossoms has been foam free for years and vocally so, but I’ve never sat down and really verbalized all the reasons why. I think I can break down my reasons for not using floral foam into three categories: health, environment, and design. But first, what IS […]
For as long as we can remember, we’ve been decorating weddings with candles, typically paraffin wax candles. There’s nothing more romantic than lighting up an event that’s so full of love with a ton of candle light. If you’re a wedding florist, you’ve probably also figured out that there’s money to be made if you […]
Years ago I wrote a blog post about sustainable floristry and how I recycle at Sweet Blossoms. At the time that I wrote it, I was quite proud of the fact that I was able to recycle so much of the waste that comes with the flowers that I use for weddings. To be clear, […]
Anyone who has been following my business knows how I feel about local flowers. If you don’t know, let me reiterate my wish for local flowers. I LOVE local flowers. My company has been committed to buying American Grown flowers and foliage for many reasons: 1) The product is fresher, generally cut into fresh water and […]
Mallory and Jesse wanted an eco-friendly wedding at Zigbone Farm Retreat in Sabillasville, MD, with a peachy, coral-y palette that had a casual wildflower vibe to go with their venue. Zigbone is an eco-friendly farm with historic buildings, farm animals, gorgeous mountain views and space for all sorts of gatherings! Mallory first got in touch […]
This past August, I was finally lucky enough to take an informative visit to local CA flower farms. I attended The Floral Source‘s Retreat to California to visit the flower farms around Santa Cruz. We stayed at the beautiful Sand Rock Farm, which is open for weddings and other special events and it served as […]
Well, we are wrapping up June with American Flowers Week! Maybe you have heard of American Grown Flowers or Slow Flowers? Slow Flowers is a movement, started by Debra Prinzing, which educates consumers about the importance of making a conscious choice to purchase cut flowers which have been grown domestically (preferably locally), instead of […]
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